A young group with old-fashioned standards
Barakat Alhayaa is a Dubai-licensed trading group in animal & bird nutrition — in direct contact with the manufacturers behind what it supplies, and one conviction underneath: dependable nutrition, delivered honestly, in service of a food-secure region.
Our story
Barakat Alhayaa was founded in Dubai in 2025 with a simple conviction — that farms, aquaculture operations and bird keepers in the Gulf deserve a nutrition partner who treats quality and transparency as non-negotiable.
Licensed by the Dubai Department of Economy and Tourism for feed, fodder and feed-supplement trading, we operate from Hor Al Anz in Dubai, close to the ports and roads that connect the region's supply chains.
Today we are building as a group: a trading arm that leads commercially, direct relationships with the manufacturers behind our supply, and research embedded in daily operations — all pointed at one mission, regional food security.
Mission
To strengthen the region's food security through dependable animal nutrition — sourced and traded to standards we can vouch for.
Vision
To become the Gulf's trusted animal-nutrition group — where farms buy, brands enter the region, and partners find an honest ally in the industry.
Milestones
Founded in Dubai
Commercial license issued by the Dubai Department of Economy and Tourism (No. 1508586).
Dubai Chamber membership
Registered with the Dubai Chamber of Commerce & Industry (Membership No. 616336).
Group structure
Organized as a trading-led group — R&D under the trading arm, and direct manufacturer relationships behind sourcing.
Growing the group
Expanding sourcing lines, manufacturer partnerships and our network of clients and partners.
Organizational structure
A structure that puts marketing and market development at the heart of the market-entry phase, backed by sales, quality, operations and finance.
Chief Executive Officer
Overall leadership, strategy and the group's growth goals.
Core unit
Marketing & Market Development
Designing and executing market strategy, understanding the customer and growing market share — the heart of the group's market-entry phase.
Decision base
Market Research
Competitor and market-size analysis · needs assessment of livestock, poultry and farm operations · raw-material price and trend monitoring · data analysis and management reporting.
Growth
Market Development
Entering new regional and export markets · building the distribution network · recruiting agents and trade partnerships.
Brand
Brand & Communications
Brand identity and strategy · advertising and public relations · presence at livestock-industry exhibitions and events.
Digital
Digital Marketing & Content
Website and social media · campaign management · technical and educational content for customers.
Customer
Customer Relations (CRM)
Customer club and loyalty program · support and feedback collection · close coordination with the sales team.
Sales & Distribution
Wholesale to distributors · direct sales to livestock and poultry farms · managing sales representatives.
Technical & Quality
Feed formulation and animal nutrition · quality control of raw materials and product · technical services and customer advisory.
Operations & Supply Chain
Raw-material sourcing and purchasing · warehousing and logistics · packaging and delivery coordination.
Finance & Administration
Finance and accounting · human resources · administrative and legal affairs.
Our team
The people leading Barakat Alhayaa across this structure.
Soolmaz Dehghani
Chief Executive Officer
Vahid Valadan
Market & Product Development
Sanaz Dehghani
Head of Marketing
Where we work
Based in Dubai and serving clients across the United Arab Emirates, with sourcing relationships in regional and international markets.